Dr. Žiga Puklavec (he/his)
Žiga Puklavec received his PhD from Tilburg University (the Netherlands) in 2025. Before joining the University of Mannheim, he was a postdoctoral researcher in the Department of Jurisprudence at the University of Amsterdam. He holds a bachelor’s degree from the University of Maribor (Slovenia) and a master’s degree from the University of Vienna (Austria).
His main research interests lie in economic psychology, particularly how psychological factors shape financial and tax-related decision-making. He currently studies what drives people to pay taxes, with a focus on the moral and emotional dimensions of taxation and on how people communicate about taxes online. Methodologically he employs experimental, quantitative, and computational approaches; his methods include lab and online experiments, analysis of large-scale archival data, text mining, and natural language processing.
Publications
Publikationen
Featured publications:
Puklavec, Ž., Stavrova, O., Kogler, C., & Zeelenberg, M. (2025). Exploring the morality of tax morale. Journal of Community and Applied Social Psychology, 35(1), e70042. https://doi.org/10.1002/casp.70042
Puklavec, Ž., Stavrova, O., Kogler, C., & Zeelenberg, M. (2024). Diffusion of tax-related communication on social media. Journal of Behavioral and Experimental Economics, 110, 102203. https://doi.org/10.1016/j.socec.2024.102203
Puklavec, Ž., Kogler, C., Stavrova, O., & Zeelenberg, M. (2023). What we tweet about when we tweet about taxes: A topic modelling approach. Journal of Economic Behavior and Organization, 212, 1242-1254. https://doi.org/10.1016/j.jebo.2023.07.005