Moritz Ingendahl, M.Sc.

Moritz Ingendahl, M.Sc.
Research Assistant
University of Mannheim
Chair of Consumer and Economic Psychology
A 5, 6 – Room B 129
68159 Mannheim
Consultation hour(s):
on demand
  • Research interests

    Attitudes & Attitude Change + Consumer decision making, for example:

    • attitude change via brand placements in video games
    • articulatory in-out effects
    • prototype preference
    • default effects
    • pseudocontingencies
  • Education and academic career

    Academic positions

    since 09/19 Research Assistant, Chair for Consumer and Economic Psychology, University of Mannheim
    02/17 - 05/19 Tutor for Quantitative Methods I/II, Chair for Psychological Methods, University of Mannheim
    09/15 - 12/16 Tutor for Biological Psychology, Chair for Biological/Clinical Psychology and Psychotherapy, University of Mannheim
    01/15 - 08/19 Student Assistant, Chair for Consumer and Economic Psychology, University of Mannheim


    09/17 - 08/19 M.Sc. Psychology: Work, Economy, and Society, University of Mannheim
    09/13 - 08/17 B.Sc. Psychology, University of Mannheim
  • Publications and conference contributions


    Vogel, T., Ingendahl, M., & Winkielman, P. (in press). The Architecture of Prototype Preferences: Typicality, Fluency, and Valence. Journal of Experimental Psychology: General.

    Conference Contributions

    Ingendahl, M., Hummel, D., Maedche, A., & Vogel, T. (2019). How much can you nudge? Testing the situational and dispositional limits of nudging in online shops. Talk presented at the Workshop of the ForDigital research alliance, Mannheim.

    Ingendahl, M., & Vogel, T. (2017, March). The prototypical Nazi: Prototype preference depends on category valence. Poster presented at the 59th Conference of Experimental Psychologists, Dresden, Germany.